The Gartner glossary defines digital assets as digital material owned by a company or individual, including text, graphics, audio, video, and animations. Traditionally, people have considered that digital assets only include photos and videos. However, over the years, we have started to include other digital files in our definition, such as documents, presentations and spreadsheets. A digital asset is any valuable content in digital format.
This includes assets that were created digitally, as well as those that were created offline and then stored on a server. And if that sounds like a broad definition, it's because it covers pretty much everything, from emails and account information to videos and photos. This creates a wide spectrum of elements that can be considered a digital asset. Photos, videos, images, slideshows, graphics, PDFs, spreadsheets, audio files, and even plain text documents are included in the realm of digital assets.
For example, a. The SVG file of your brand logo is a digital asset. So is the template for the company's letterhead. Technological advances make what is considered a digital asset constant evolution.
When evaluating the value of your digital assets, there's more to consider than just the actual cost of them. Anything in digital form became something that could be used to create value through tokenization on a blockchain. The advent of self-publishing in the late 1980s allowed printers, publishers and advertisers to digitize text, graphics and photographs. Successful companies now make DAM part of their broader digital experience and content strategies, not a one-off solution.
From the classic white and gray tones to the colorful product photos on its website and social networks, everything related to Apple's digital brand stands out. The concept wasn't new because data itself had become a valuable digital asset that required security, management and storage measures. As more and more companies move away from traditional print media and turn to digital channels, it's important to invest in a cost-effective strategy for managing your brand's digital assets. Employees can play an active and collaborative role in modifying and sharing documents, images and other digital media, while remaining faithful to the company's brand voice. The digital asset should then be able to transfer ownership through purchase, donation, or other means to transfer the rights to another person, along with the value that the item can bring.
Brand-based digital asset management systems are designed to organize digital assets by product or brand. As digital assets become increasingly important for marketing and brand management, it's vital to manage them effectively. DAM helps organizations around the world maintain access rights, control and integrity of their digital assets for many purposes. As digital brand assets, elements such as your logo and social media accounts help build trust with your audience, allowing your brand to have a recognizable and consistent image. It incorporates metadata into the process, that is, data such as keywords or phrases that are used to describe a particular digital asset.
